NO BUZZWORDS.
JUST RESULTS.
We're not here to impress you with empty guarantees. We're here to get your business in front of the right people — consistently, predictably, and profitably.
Founder. Strategist. Builder.
Chris Haley started Black Label with a simple mission: to help blue-collar businesses stop getting screwed by lazy marketing.
With a background in leadership, communication, and community building, Chris knows how to turn a big vision into a working system — and he brings that same clarity and conviction into every client relationship.
Chris is also the Lead Pastor of Collective Church Salem, launching October 2026. So whether he's helping businesses grow or helping people grow, one thing stays the same: it's always about serving others with purpose, integrity, and results.
Our Clients Are...
- Any business that offers services to a consumer
- Damn good at what they do
- Tired of wasting money on "agencies" who don't understand the trades
- Ready to scale with predictable systems
What We Do
We build complete systems that take someone from "never heard of you" to "where do I sign?" That includes:
- Lead generation that fills your pipeline
- Funnels that filter out tire-kickers
- Automations and CRM setups that stop money leaks
- Local SEO and review strategies that make your phone ring
What We Don't Do
- We don't promise sales. We promise qualified attention.
- We don't close deals for you. You still have to pick up the phone and sell.
- We don't work with just anyone. We partner with businesses ready to handle the volume.
What It Looks Like to Work With Us
No guessing games. Just a clear path to growth.
Discovery Call
We meet (Zoom or in-person) to see if we're a fit. No hard selling.
Agreement & Kickoff
Simple agreement, first payment, and we start building your machine.
Onboarding
Deep dive call with our team to gather assets and set strategy.
Launch & Scale
Access to your private Discord channel. We launch, optimize, and report.